Controversy?
Not here! Never!
If you are a microstock contributor this isn’t news so I’m not going to treat it as breaking news but let’s get on topic. Getty changed the iStock royalty structure with an email and forum release this afternoon. These changes represent the first time I can ever remember iStock hurting their exclusive contributors.
Important parts of the announcement
1) iStock is making changes to contributor structure & compensation and our collections with the goal of expanding our industry leadership in fresh, creative, quality, exclusive content.
2) With that overriding objective, we wanted to produce a solution that:
– would not change most contributors’ total compensation (except for the better)
– allows our top contributors to earn more
3) We are adding a new premium content collection: The Agency Collection. It will be a premium product priced above Vetta. It will include content from external agencies as well as selected iStock contributors.
4) iStock will now set royalty levels annually.
5) January 11, 2011 we will post new targets. These targets will affect your royalty growth for 2011 and set your initial royalty rate for 2012.
6) Redeemed credits do not pass from one year to another.
7) You will retain the royalty rate from the end of the previous year.
8 ) We are adjusting the minimum value of the subscription credit from $0.95 to $0.65.
9) They are designed so the bulk of our members won’t see any change in overall payouts.
I numbered the statements so we can intelligently talk about these changes. After reading 56 pages of iStock forum posts and 5 pages of MicrostockGroup forum posts, I think this is the place to begin.
My reaction
Ha! Most of you know I’ve always been the iSuck of the iStock world. I’ve never even tried to get my images accepted there until recently. All that means for you is I’m not really biased. I don’t have a dog in this stock fight. Although, given that I have 1000s of images ready to submit and iStock wants to reward newer contributors maybe that will change? HA again!
My reaction to paragraph 1 is that iStock is simply blind. I don’t know how they plan to “expand” quality and creativity when this announcement clearly aims at part-time or hobbyist photographers. Their compensation drops from 20% to 15%, a 25% loss in income. And non-exclusives actually got the best of this deal.
Paragraph 2 is just hilarious. It’s such a great example of flat out bullshit and outright lies that nobody has a reason to trust anything this company says again. “Would not change most contributors’ total compensation (except for the better)” Any non-exclusive just saw their royalty drop from 20% to 15%. Now let’s say you can make the 17% level. Your income dropped 3%/20% = 15% of your overall income. If you made $1000 at iStock in Dec. 2010, you’re scheduled to make $850 in Jan. 2011. Most contributors are non-exclusive so this automatically rules out the above statement. Now, the non-exclusives got the best of the deal. Unfortunately, if you are an iStock member whose work was bought well over time and you’ve moved up to higher levels, you’re going to take this a lot harder, especially if your sales have dipped over the years.
Exclusive diamond contributors who were making 40% royalties but fail to clear the 12,500 credit mark this year will earn 25% next year. That’s 15%/40% = a 38% decrease in income. That same $1000 shoot now brings in $620. I hope you’re not really paying taxes on that. Isn’t that a great bonus? Now, assume you get to the 12,500 and not the 40,000 mark (reasonable assumption based on forum posts, istockcharts.de and other data), you drop from 40% to 30% – “only” a 25% drop in income. You can still expect to have to earn that next year, again, though.
Let’s talk about The Agency Collection. External content will be dumped into the iStock site thus diluting the results you’ve built over your 2-8 years as an iStock contributor. Thanks for the gumball. We have no idea what these agencies will be, where the images are coming from or how many images but you can assume it’s not going to be a small dump or they wouldn’t have even mentioned it, much like they’ve added in individual agencies as contributors in the past.
Paragraph 4 is all about the “moving goalposts.” “Congrats on hitting your target this year! Next year we’ll put it further away so fewer of you get there.” (Please tell me you’re sophisticated enough to see that coming. If not, please stop reading and just go feed the beast now.) Oh look, there it is in paragraph 5!
6) Redeemed credits do not pass from one year to another.
7) You will retain the royalty rate from the end of the previous year.
I’m reposting these side-by-side on the off chance it’ll make more sense to me. The way I understand this (and I could be wrong) is this: Let’s say the levels were 1000, 2000, 3000 DL for the sake of easy math. Next year they will change them to 2500, 5000 and 10000. If you had 2200 DL at the end of year 1, you will qualify for the 3rd level, even though come January 1 it takes 2500 to get out of level 1. Make sense? Now, you won’t get to the next level until you hit 10,000 instead of 3,000 but hey, that’s what moving goalposts ARE! Get used to it.
Paragraph 8 was a joke. We’re cutting subscription costs by 2/3. Sales are up! Everything is great! And we’re cutting them … to be nice to buyers?
And Paragraph 9 is so hilarious I’m going to repost it.
They are designed so the bulk of our members won’t see any change in overall payouts.
After 56+ pages and 1100 responses in the iStock forum I can think of ONE or possible TWO replies that said they thought it was good and they may even make more money. .1%? So literally 99.9% of all replies figured on losing money. And why not? It hurts exclusives and non exclusives. It hurts bronze and diamond members. It sets an absolutely unattainable goal for high level exclusives who don’t upload every week.
So what’s my reaction? I think I’m glad iStock has always been a joke of a site for me. I’m VERY glad I don’t contribute and expect real royalties there. 15%? Seriously? They were taking 80% of a very large pie and aren’t happy with that? Realistically, I think it’s insane for contributors to keep their work on iStock. You’re paying someone $4 to make you $1. And now they want MORE. Some contributors have LITERALLY paid hundreds of thousands of dollars for Getty/iStock to work out new, creative ways to bend the contributors over and take what’s not theirs.
Your reaction
Admittedly, your reactions on the forum have been much funnier (and sad!), more interesting and rant-laden than mine will be (no dog in the fight, remember). I don’t blame contributors for flying off the handle today. I think they are getting an extreme shaft.
http://www.istockphoto.com/forum_messages.php?threadid=251812&page=1 Enjoy the read!
What do you think? Tell me in the comments – I’ll try to reply to everyone, except if it blows UP like istock did! HA!!
Agencies
A lot of exclusives in the forums have asked for a list of sites to contribute to and I figured I’ll provide one.
* note – these are referral links. I do use referral links and if you’re finding this info here I’d love if you’d use mine. If you don’t want to, just use the site name dot com. Shutterstock dot com, etc.
I think there are a lot of people like me, who are loyal to istock and are exclusive and also clients who purchase images. I have had nothing but nice things to say about istock even as we watched decreases in downloads since Getty took over year after year. Now they have the balls to flood our site with other images and decrease our royalties. Yuck, I think many of us will soon be ex-contributors and ex-clients.
Getty’s fight has always been with microstock. We are just seeing how little regard they have for this part of the industry and for the people making a crust from it. It’s disgusting behavior. Shame on Getty and shame on iStock!
Hi Matt,
15% is really demotivating… I don’t know how they can write “would not change most contributors’ total compensation”… is maybe 20 = 15 for example ?!
Cheers,
R.
Hi! From my stats I get around 3$ for a L sale so 30%.. Now will go to 15%… Even top non exclusive won’t reach the 20% (need 93K sales per year).. LOL I hope other agencies do something big and good.. ![]()
@Daniel “I bet that “The Agency Collection” will show first in the BM….” I’m pretty sure most people agree with this – they will be at the top of BM because they’re “premium” and of course Getty/IS wants to sell them. I think it was a very, very bad day for IS-reliant photographers.
@Cole “I think many of us will soon be ex-contributors and ex-clients.” I honestly think that is the only way they’re going to fix anything. I don’t think small contributors like me have any power. Buyers do. And contributors like Lise, Sean and Nicolesy do. But they could lose thousands of the rest of us and not feel a blip.
@Dave “We are just seeing how little regard they have for this part of the industry.” This has always been Getty’s stance, hasn’t it? Microstock killed them 6+ years ago so they’re fighting back now. The goal seems to be to kill the micro industry but i don’t think they can. They may kill IS but what about Shutterstock and Dreamstime and even Fotolia? Those agencies are going to be the same thorns in Getty’s side iStock was originally. People aren’t going to go back to paying $$$$ for licenses with things like Shutterstock and Google Images around now.
@Rob 15% is definitely de-motivating. I have a ton of images to push through to iStock and for what? Pennies? I mean, not even microstock pennies but a fraction of what those images were worth yesterday? They can’t be serious. But again, who cares what I do? It only matters what buyers and big contributors do.
@Luis – I think the consensus is Yuri will be the ONLY non-exclusive to get 20%. EVERYONE gets it today which means every non-Ex loses starting 1/1/11. I don’t know that Yuri will get there but I think he will. Nobody else will. As far as the 45%, I’d guess under 20 people for sure. Maybe not even 5 will get there. 45% isn’t even AMAZING (it’s good, but not GREAT!) and you have to bring in literally $200,000+ in business for the privilege of earning not quite half of that. WHAT?
Hi Matt – totally agree with you! I am currently exclusive on iS, but have just written asking them to cancel it. This announcement is appalling – I will take my chances elsewhere from now on. Unlike you I had a great deal of loyalty and affection for iStock, it is very sad to see what is being done to a once-great company.
Bravo Bridget. I wish I was exclusive so I could mail their crown back to Seattle. As a non-exclusive, I don’t believe I have a gesture that is as powerful as what you have done!
i am highly considering distributing art to all the sites now, screw istock. they have really made bad choice.
I can see this on CNN
)
It all sounded quite good until I got to the 15%
I do think its interesting they are planning to sell what sounds line a full priced macrostock collection on there, its all very much like veer but approached from the opposite starting point. I really hope for the sake of buyers they put a ‘sort by price’ on the results
Drop their royalty from 20% to 1x%, IS make a very severe precedent,I thought maybe some other agencies will follow later.
@Bridget – Good for you, standing up for what you believe. I’m sorry I don’t have more affection and loyalty for iStock but since I wasn’t there 10 yrs ago they’ve always made it difficult to “catch up” which frustrates me. Now, they’ve simply made it undesirable to catch up. *shrug*
@Lorraine – I don’t have anything as powerful as hers either. This blog post and the follow up above have received over 2500 hits in 2 days, though, so at least people are getting the message.
@amdandy – I don’t blame you. It is a terrible choice for almost everyone (and I think they failed math!)
@Ayesha – that would actually not be a bad idea. It would get istock publicity which helps sales but would be BAD pub so maybe they’d change things to where we need them.
@Steve – exactly. I don’t mind the new structure but start non-ex at 20% and go UP don’t penalize us, reward us. And make the targets realistic.
@Rodho – I think other agencies are rubbing their hands in GLEE at this. Either so they can drop commissions later or they can steal all the exclusives who leave. lol Either way it’s been a great week for Shutterstock, Dreamstime and Fotolia.
All I know is I’ve been predicting this for some time. All the agencies will race to the bottom, to the lowest commission level that contributors will bear. My bet is we have to get a lot closer to zero for all the whiners to put their money where their mouths are and pull their portfolios and give up microstock altogether.
I’m just glad it’s a hobby for me, and a lucrative one at that. I’ll continue to upload to iStock, not that I’m happy with the changes, but because my monthly revenue there is just too high to turn my back on. Even going from 20 to 17%, I expect to make a lot more in 2011 than I do in 2010 (currently about $1,000/mo.)
Matt, you’re just being silly to say that you’re glad you haven’t been submitting to iStock. You’ll get a heck of a lot closer to your million dollar goal, if that’s still a realistic shot for you, if you figure out how to get as many shots accepted on iStock as quickly as possible than you will with all the other tiny players combined.
You’re at, what, $20,000 after about five years? I’m at $46,000 after less than two years. My strategy embraces iStock, analyzing every acceptance and rejection and adjusting my upload strategy every day. The results don’t lie.
Disgusting behavior by iStock. I’m a non-exclusive there and am glad that I sell my videos elsewhere. Pond5 gives contributors 50% and their prices are lower… contributors and buyers should go there. I hope Getty comes to regret this move, but have a feeling its part of a bigger plan to change the shape of the stock world and squeeze the micro agencies.
I think this is unfair to do this to their contributors who helped make istock what it is today, but one can always “jump ship” and join another site. I am exclusive with Fotolia, and have seen an increase with my sales since doing so.
@microstocker – we’ve been down this path before. I don’t put in the hours to be at $46,000. I know that – I understand it would take iSuck to pick up for me before I did *very* well at micro. I just simply don’t care. There’s not enough incentive in the world to make me want to go through their torture every week. I have gotten most of my last 60 images accepted at iSuck. I think 43/60 – it’s not that I can’t do it. It’s that it’s simply the worst upload process on any site, it’s low money for me with my 150 images up…
(It’s tough to say who’s doing better, no? I have 150 images on iSuck and I’ve made $20k. Do you have more than 300? LOL)
Thanks for the 3D studio link! Great site : )
This site has been raising prices and lowering commissions to its contributors since being purchased by Getty in 2006.
It no longer represents good value to either image shoppers or photographers selling work, offering commissions as low as 15%, the worst by far in the industry.
Do the artists a favour and buy their work from elsewhere!
As a stock photographer with a history of contributing to traditional stock photo outlets, it is hard not to follow this development and conclude that this was an inevitable outcome. In my estimation, the microstock model does not provide adequate compensation for content creators using any percentage payout. The prices paid by commercial buyers are just too low, and far too much has been given away in the interest of attracting new customers. It is my hope that some sanity will return to the marketplace and that images will actually be regarded as having some value. I know a the “genie” is out of the bottle, but commercial buyers are still spending fair money ( hundreds to thousands of dollars per-image ) to buy traditional stock photos, regardless of the fact that there are millions of images available for $10 or less. How can that be?
Sorry, comments are closed.
9:58 pm
This is a real joke,, shame on them, they just want it all, and the worst part is the so called “The Agency Collection” they are just going to dump all the shit they can’t sell anymore at ridiculous prices over Getty and sell over iStock, because they own the content the won’t have to pay royalties, some of those collections are owned by Getty. and the worst part…. I bet that “The Agency Collection” will show first in the BM….
ain’t going to stop here, they’ll keep going if they can, they don’t give a shit about the community of contributors that help them to become who they are, without contributors, there are no content, without content there is no iStock… I just hope that their competitors capitalize this moment and send them to hell.