The Internet isn’t as organized as say the NFL or Miss America. To know who’s “winning” requires some amount of research into a few things:

1) on what are blogs ranked?

2) how do you track that stuff?

3) who’s winning?

4) how much do we care?

This is Part 3 – Who’s Winning?

The “Who’s Winning” of blogs can be summarized very easily: multiple bloggers using one portal and a “newspaper” type interface. They are winning and easily. For your own blog, as a small business or solo photographer, winning isn’t as important as “beating your direct competition.” You’re not in competition with Huffington Post or Gizmodo.

What good does it do? Technorati Authority is based on a similar concept as Google’s Pagerank – how many incoming links go to this and how relevant are those links? This was easy in the past. I’d collect a list of links from each of you, we’d all post them, boom, instant Authority, rank and Pagerank. Good all around. Google now PENALIZES against “excessive link exchanges” – which really has no definition other than “if you have to create a link directory for it, it’s probably excessive.”

Who’s winning your market? Do a couple of searches on Technorati and see what you find. After you do an initial search (results will be in “Posts”) click “Blogs” to get results for which blogs hold high rankings in your particular set of keywords. See, it can function like Google too – but with the added knowledge of WHY someone is ranked so well.

SEO & Technorati, Part 1
SEO & Technorati, Part 2
SEO & Technorati, Part 3
SEO & Technorati, Part 4

Related posts:

1. Food 101 This post is more for my benefit – to look...