The Internet isn?t as organized as say the NFL or Miss America. To know who?s ?winning? requires some amount of research into a few things:

1) on what are blogs ranked?

2) how do you track that stuff?

3) who?s winning?

4) how much do we care?

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This is Part 4 ? How much do we care?

The last question is how high you want to go. This isn?t as difficult as it seems. There are 5 levels of bloggers according to Technorati and they are ranked according to Authority like this:

A List Blogs ? 500+ Authority
B List Blogs ? 100-499 Authority
C List Blogs ? 10-99 Authority
D List Blogs ? 3-9 Authority
E List Blogs ? 0-2 Authority

Just for the record, that?ll probably change soon. The #1 blog has an authority of 29,213 as of today. To qualify for the top 100, you need Authority of 2451.

Where do YOU need to be for your market? A quick search shows that our Picture Infinity Blog is the #1 blog for Syracuse Wedding Photographer with an Authority of 5. This will be different everywhere. If you search Los Angeles wedding photographer, you need a 60 to be fourth place. First place is Jessica Claire with a 527 Authority.

For most markets, using your blog as a means of advertising means being a C List Blogger. D list works sometimes. C a lot more frequently. Being a B List blogger means you?re ?usually? tops in your market.

SEO & Technorati, Part 1
SEO & Technorati, Part 2
SEO & Technorati, Part 3
SEO & Technorati, Part 4