Be a ________.

Posted by mattantonino | Posted in N2M, Tricks, education | Posted on 14-01-2010

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During the last few months one of my major goals has been to shoot more food photography.? I am really interested in the subject, I enjoy all aspects of it, and I think I can do it well (eventually).

So my past few months have been focused on learning – studying food photos, “becoming” a foodie, learning styling techniques – I never wanted to jump straight into food but rather be a food person who knew how to photograph.? I’ve been studying food, food photos, collecting recipes, deciding on what I want to focus on. In learning to “be” a food stylist/chef? you learn about presentation.

Thus my thought for the moment – become involved in the shots you want to shoot.? You shoot sports?? Go PLAY sports more – referee for the kid leagues, shoot hoops more at the park and watch more games.? See how the pros present sports.? You want to shoot business people?? Get deeper into business – meet with SCORE, talk about business planning and attend a seminar so you can see how someone has designed their speech.? Desire to shoot more animals & nature?? Interact – get out there, follow wildlife, hunt (with or without the gun), track animals – learn their behaviors.

— Related tangent —

When I first started learning to be a wedding photographer I listened to everything wedding photographers said. Advertising, marketing, sales, websites, SEO, photography & lighting, everything!? Eventually it dawned on me that photographers were good at making images.? I should learn advertising from an advertising specialist.? I no longer pay much attention to wedding photographers when they speak on subjects other than booking or shooting weddings.? The thought is very similar to what I’m talking about above.? Learn to be great at your subject – not just aware of it.

Sometimes when I want to shoot something I just pull it up, shoot it, wonder why it doesn’t sell.? I think the main reason is because someone else understands the subject while I just wanted a good photo of it.? Can I take good photos?? Yes.? Absolutely!? I shot models for years – and then I realized that because I don’t enjoy it all that much, the images weren’t high-class.? I can shoot well enough but the connection wasn’t there.? The question is – how involved are you in the shoot?

It doesn’t make sense for a city-dweller to go shoot cows and barns.? It doesn’t make sense for a sporty jock to shoot ballet.? Who are YOU and what can you shoot better than everyone else?

Directing my energy

Posted by mattantonino | Posted in Agencies, Challenges, Earnings, Goals, Microstock World, N2M, Results, Sponsors, Tricks, business, education, models, photography, workflow | Posted on 01-11-2009

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Let me quote myself.

I am not going to stick around and pretend to be something I?m not.? Too many people set goals and fail to reach them, yet still continue the journey unfazed.? I often share my experiences and ideas in hopes of helping you.? If I can?t help myself first, I can?t help you.

If I fail to reach both goals (10k images, $25k for the year) by 12/31/09, NiltoMil.com will close for good whether I continue to shoot microstock or not.

At this point in the year it is obvious that I will not reach 10k approved images OR $25,000 this year.

I am modifying what I wrote above.? I am not going to destroy or delete Nil. I am going to stop posting earnings, stop posting ideas until they are working better.? I AM going to keep Nil up for the archives and the posts that often get referenced.? I AM going to continue to put up posts of interest to me – whether that’s of interest to anyone else or not.? My journey will continue.

I need to help myself first.? I need to figure out the steps I should be taking to reach my goal? and when I do, I’ll be back full force with the full effort I can give Nil.? Until then, expect sporadic updates on what I’m doing, how stock is going and what I am trying to do to improve.

Upload strategy and updates

Posted by mattantonino | Posted in Agencies, N2M, business, education | Posted on 07-06-2009

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My upload strategy of late has been momentum.? I think if we upload consistently rather than doing Power Week then nothing, we’re going to be better with sales and have a better acceptance ratio.? So far that has proven to be true.? I am now almost a full week into this consistent strategy and what I’m finding is that sales on SS, DT and SXP are rising.? Fotolia always takes awhile and BSP/123RF don’t sell enough to notice trends yet.? This consistent approach is also good for my portfolio.? Let’s take a look at where I was/am as an update.

  • Shutterstock 1/1 – 1441
  • Shutterstock 6/7 – 2395

  • Dreamstime 1/1 – 1570
  • Dreamstime 6/7 – 2346

  • Fotolia 1/1 – 646
  • Fotolia 6/7 – 1696

  • StockXpert 1/1 – 1365
  • StockXpert 6/7 – 2758

  • Bigstock 1/1 – 1540
  • Bigstock 6/7 – 2857

5 full months of uploading has nearly doubled my gallery on many sites, +700 or 900 new images on many other sites.? However, I’m nowhere near where I need to be on images, sales or earnings to get what I want.? So this change, along with some other new things I will be doing, will hopefully get me closer to goal.

So from now on, I’m uploading 25 a day 5 days a week, every week.? I think 500 new approved images a month is going to have to be a “good enough” goal.? If I can manage that, by the end of this year I will have 3500 new images or over 5000 on every site (except IS of course!)

Another goal that will happen this month – I’m adding at least a couple batches to DeepMeta for Istock, submitting more to Fotolia and trying to create some images that may sell better than things I have now.? We need to improve out quality to keep up with the best in this business!

Powerweek v3 Results + Absense

Posted by mattantonino | Posted in Challenges, Results, education, workflow | Posted on 30-03-2009

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pwkv3

Ok, I know Powerweek was over awhile ago and I haven’t written.? To be honest I needed time to think about my next steps.

Here’s what happened

I submitted 550 images in 4 days.? Easily enough to beat the 700 in 7 days mark.? The “fail” for Powerweek v3 was our image quality.? On day 4, we had a BUNCH of images reviewed across many sites.? And the results were absolutely terrible.? Not my editing, not my keywording – but I had 4000 trip images to sort through and many were unusable at 100%.? I hadn’t noticed that while culling in Lightroom but upon closer inspection I knew it was going to be a hard week.

The second major issue we ran into was overdoing it.? Honestly it’s not a great idea to submit 1000 images in one week.? You lose the benefits of continued growth and spread as well as you “feed the beast” once instead of continually, which results in another loss for you.

1) My process ARE better.? I could easily edit and key MORE images than I should rationally submit in a week.? I like that.

2) I still need to get more new images up – we had several shoots since Powerweek which has kept me busy and one of our major goals is to improve our photography dramatically in the next 12 months.? I definitely think that will help all around.

3) Our trip images were not what we needed.? We had a great time, I’ve sorted through and picked another 1200 or so we can use but overall the images themselves were iffy at best and not very good stock.? Lesson learned.

What’s Next?

I think my next goal will not be a Powerweek but a Growth Month.? I would love to grow our gallery fast still.? I think a better way than 700 in a week and 150 for the rest of the month would be 50 new images uploaded 3 times per week.? 150 new images a week for a year is not enough but I can add some in whenever possible to add to that.? I still want 10k up by the end of this year although I’m not certain I will close N2M if I do not, given our new education.

I still need – I still hunger.? I have to work on my lessons and what is next for us.

Categories cheat sheet

Posted by mattantonino | Posted in Agencies, Tricks, education, workflow | Posted on 14-02-2009

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categories at microstock agencies

The most time consuming part of the uploading/pushing in microstock is categorizing images on certain microstock websites.? The worst offenders are Dreamstime, Bigstock, Fotolia, and Shutterstock.? Categorizing takes time and the more time you spend, the less you are earning per hour.

I use two methods to ensure I spend as little time on categories as possible.? The first is to know the categories on each site.? The second is to “type” categories rather than mouse to them.

Know Categories

The first thing you need is a list of categories on each site.? I’ve saved you a LOT of time and put together a canononical list of categories on these four sites.

Download the list here

It’s a printable word document (four pages) that lists every category and subcategory on each site.

Type Categories

Bigstock

Click the first category and close it.? Type the first letter of the main category until you reach the one you want.? Tab, then type the first letter of the sub category.? For instance, Objects > Over White = O Tab O.? People > Men = P Tab M.? When you’ve finished the first category press tab again to go to the second and repeat through all three categories.? When you get quick at this you should be able to do all three categories much faster than clicking directly on them.

Dreamstime

Dreamstime gives us a bit of a headache for a couple of reasons.? First, many categories start with the same letter.? Industry, IT&C, Illustrations…? So what we do to save time is click to open the first category, click the first letter of the main category then simply scroll and click the right subcategory.? Not as time-saving as the rest but effective nonetheless.? Unfortunately because the categories are “all in one” on Dreamstime, there’s no simpler way.

Fotolia

Simply put there is no fast way to categorize at Fotolia.? I *ABHOR* categorizing here.? I put it off for so long.? If you have been watching my charts you know that I made a real “job” of Fotolia last month and added over 1000 new images!? I simply had that many stored up from not doing them.? THE most important part of categorizing at Fotolia is knowing the categories.? Please refer to the chart often and make it as fast as possible.

Shutterstock

The terms of service at Shutterstock include categories and descriptions so I’ve included them on the list above.? They are the best to type other than Bigstock.? I do end up tabbing a LOT though – but for me it’s faster.? To type categories, open & close the first one as you did with Bigstock.? Now type the first letter until you get the category you want.?? (ie. A = Abstract, AA = Animals/Wildlife, T=Technology, TH or TT = The Arts, TR or TTT = Transportation)? Note – Shutterstock includes “VECTORS” as a category on their list but this category doesn’t actually exist.? I included it because they did.

After the first category, press tab.? Now type the second category.? Press tab (space if you need to check the first box), tab (space if you need to check the second box), tab (type “I” for “I will include it now” for a model release, “E” for Editorial, no release needed) and then tab all the way to the next category on the next image.? Basically you can tab all the way through Shutterstock’s submission process and you should.? It takes you through the keywords of the second image, etc. but you will get back to categories and once you know how many tabs between each field you can easily just type your way through the form without ever once touching the mouse after the first two clicks to open and close the first category.? I can submit a batch of 50 Shutterstock in about 5 minutes or less.? I will time it soon.

Batch and Groups

I was reminded by Adelaide that one other speed tip on categories is to do bulk/recent whenever possible.? Bigstock lets you select “Import from previous image” so series’ are great there.? Dreamstime, Fotolia and IStock also allow you to do batch/bulk categories.?? Using these tools will also speed up your categorization.? Thanks for the reminder!

Ok?? Conclusions?

So that’s it.? I type my way through almost every set of categories I possibly can.? I have a cheat sheet to know what those categories are and I spend as little time doing the boring humdrum work of stock as possible.

Hope the sheet and the tips help!

Microstock and weight loss

Posted by mattantonino | Posted in Microstock World, education, workflow | Posted on 12-02-2009

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weight loss and microstock photography

I make a strange comparison today because I have spent a couple hours with my charts in the last few days.? What I have learned is that weight loss and microstock have much in common.

A little setup

Last year from March to July I uploaded seriously.? Wedding season hit and my time was cut drastically and I was unable to continue.? My earnings grew every month from March through July and dropped after.? My July earnings were $575 and dipped to an October low of $380, or 66%.

Shutterstock had the biggest dip from $398 to $174.? Dreamstime and StockXpert actually rose from $82 to $99 while Fotolia more than doubled from $14 to $30.?? Bigstock and 123RF stayed mainly the same.

The lesson

When you want to lose weight, seriously, you eat the right amount of calories and exercise properly.?? Other things are short term fixes but that is the only long term fix and most people know that.? However, we still have many, many overweight people in the world.? The reason: action. People fail to carry out their plans.

Microstock, according to my 10 months of charts, is exactly the same for me thusfar.? When I work (March through July, November through now) my earnings have risen accordingly.? When I stop my actions earnings drop.? This is a simple and predictable formula for my own work.

There are two exceptions – Dreamstime and Fotolia.? Both actually rise with time not necessarily linearly with action.? However, that is a function of pricing structure.? The more your images sell on DT and FT, the more they are worth.? I would assume with more data that Istock would work similarly in a way (as your ranking increases).

The action

Where does that leave us?? If you want to succeed in microstock you need to work commensurate with what you want to earn.? If you want to lose 30 pounds, don’t do “5 pounds of loss” worth of work.? If you want to earn $2000 a month, don’t do $500 worth of work.

So that is where my thoughts lie – to getting on the treadmill and running.? And sitting at the computer and working.? Action.? Money, life, fitness, fun – it’s ALL in the action.

Quick start for fractals

Posted by mattantonino | Posted in Tricks, education | Posted on 08-02-2009

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my finished frac

This is my “very quick start” to fractal generation.? Lately a lot of photographers/graphic designers have been creating fractals and I’m definitely one of those.? Half of my last 5 batches (125/250) have been fractals.

Video Tutorial here (no sound): http://niltomil.com/tutorials/frac/index.html

Here’s a quick example of what I do:

1) Start a new fractal.? Duplicate the triangle 4 times and move them out to evenly spaced spots around the center triangle.

2) Set all Linear 3d variations to a value of zero and all Linear to a value of one.

3) Now you can start experimenting on the red triangle (#1).? Whatever you do will be replicated 9 times around you and fading toward the edges so you will get a good idea of what you have done with each variation.

4) I used julian and juliascope to create some cool shapes and an organic looking background.

5) After picking a color scheme press Ctrl+N to get a random variation of colors if it doesn’t automatically generate correctly (sort of a bug fix to push Ctrl N to add gradients)

6) Render it out!

It’s fairly simple to create fracs and you can make them look like almost anything you want.? Play around with different variations one at a time to get an idea what each does.

Here are some of my favorite fractals that I’ve created:

More of my fractals can be found at Shutterstock.? While you can find scripts to do certain things, I always find that playing around by hand lets you learn faster and eventually do MUCH better at fractal creation.? Good luck!? Link me to your favorite fractals in the comments!

Speed Editing – Intro

Posted by mattantonino | Posted in education, photography, workflow | Posted on 26-01-2009

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editing speed

Today is going to be fun I hope – I’m going to show you how I edit.? I don’t claim it’s the ONLY way.? I’m not even sure it’s the BEST way.? But it’s fast.? REALLY fast.

This image was shot over grey instead of white because I like the flexibility of being able to isolate on white OR having some texture to a background if I want to colorize the available texture with some sort of blend mode.? For stock, I’d always turn this white though and let the buyer decide what to do with it later.

The entire edit ends up taking less than 2 minutes.? You can add another 15 seconds because after I finished recording I realized his shirt had a few small mistakes on the edge so I cleaned it up.? At any rate, editing at this speed would give you 30 images per hour or slightly under.? At even 20 images an hour, you could edit 100 images in 5 hours.? That would be quick and gives you 3 hours of “work day” to keyword, upload, push and submit those 100 images.? People have asked me before how I plan to sub 100 a day – this is the general idea.? Of course some days you have to shoot.? Some days you don’t get 100 edited and subbed.? Heck, MOST days I don’t.

Every trick you can learn will help you.? The difference in 10 images per hour and 15 is also the same as 1000 online vs 1500 or 10,000 vs. 15,000.? The difference in 5 images per hour and 30 is 6x your income each month.? Speed IS necessary.

Click the photo above for the video on what I did.? There’s no audio – it’s a visual process.? Tools used:

  • Wand – grab the grey background.
  • Lasso – select and unselect with shift and alt after the initial selection has been made.
  • Feather 1, backspace – clear the grey background.
  • F5 – custom action for curves.? Just brightens it up 2 steps.? I undid one to find a happy balance.
  • [ and ] to resize the brush.
  • Dodge/highlights around the hair.
  • Eraser to trim unclean edges.
  • Contrast for skin tone.
  • Clone for the logo.
  • Brush – for the screwdriver (alt-clicked the color nearby to grab it)
  • Smart sharpen – 60/1.3 I think.
  • After the vid ends, I also used clone on the edge of the shirt a bit.

To show you what my 2 minutes did, I’ve uploaded a watermarked version of this finished image to here.? One of my next goals is to upload some actual Photoshop tutorials – one using only the keyboard, NO mouse.? One as a speed drill and whatever else you guys want.

Top 10 about the first 10

Posted by mattantonino | Posted in Agencies, Microstock World, Tricks, photography | Posted on 13-01-2009

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Every day for four years, someone has posted about their “first 10 being rejected” by Shutterstock, StockXpert, or other agencies.? When you are trying to start in microstock photography, that first batch is often the hardest.? I’ve narrowed down a few reasons why it’s so? hard to get started and some ideas for getting approved.

1) Submit a variety of images.
This seems simple but you should always ensure that your first batch is not 10 textures, 10 photos of your kids in mixed light, 10 photos of a piece of toast, etc.? The more you mix it up, the more you’ve shown the agency that you are going to be a prolific shooter with a good mix of images,? not a one-time submitter who will waste reviewer time with a bunch of rejected shots of your kids opening Christmas presents.First 10 images









2) Stay within your abilities.

Your stock artist application is not the place to get fancy with things you’ve never done before.? Avoid hard sidelighting, isolated images on white and textures.? Isolations seem *so* easy but it’s *so* easy to mess up edges, leave them smoother or rougher than a particular agency wants, etc.? Textures are almost ALWAYS blurry unless you’ve used a tripod, a small aperture (f/11?) and a remote.? While readily available you’d rather get those rejected in your second batch, after you’ve been approved.

First 10 - isolations and textures









3) Avoid the common rejections.

Common rejection reasons are:

  • poor lighting (purple fringe, harsh shadows, wrong white balance, backlit when it shouldn’t be)
  • copyright/trademark violations – remove all logos, names, everything that identifies clothes, objects, etc.
  • image out of focus – “Your image is not in focus or focus is not located where we feel it works best.
  • noise, grain or artifacts – the ability to “see” noise for microstock is an art form.? When in doubt, give it a touch of blur/neat image but not too much.? (This sky has noise – I can see it, can you?)

noise in the sky









4) Include model releases.

Model releases are required for any image with a recognizable human.? If you are submitting photos with people in it, use a release, especially for your first 10.? After that you can distinguish between recognizable and not but for the first 10, if you have a human in it, include a model release.? We are all about getting you accepted right?

Download a copy of the form I use for adults here

5) Submit new work.

Most photographers continually improve over time.? Don’t submit work that is over 6-12 months old.?? Your images from 6 months ago do not represent your best work and if they do you should keep shooting before attempting microstock.? Your newest work likely represents your best efforts.? If you’ve recently been rejected on your applications you now have a month!? Get out and shoot, create new images, and try to make 50 great stock photos.? From that, choose the best 10.

old and new waterfall photo









6) Don’t leave notes for the reviewers.

Some peope may disagree but I think “This is my 3rd application PLEASE accept me!” or “Thanks for looking…again.”? just scream “I’ve already been rejected by someone else, you should really look? hard at my stuff because typically it hasn’t been good enough.

7) Shoot continuously.

Whether your batch was rejected this month or last month, next month or in three months, eventually with persistence and some talent you will get in.? Once you are in an agency, the standards are typically a LOT easier than on those first 10 images.? If you’ve been shooting continuously, you will have images to immediately submit for review.

8- Submit 10 NEW images when you resubmit your rejected application.

I admit – I have no idea why this works but nearly everyone suggests submitting 10 brand new images as the best way of getting accepted.? This may refer back to #5 – don’t submit old images as you’ve gotten better.? Just follow the time-tested advice of the pros and submit images you’ve never submitted before each time.

9) Avoid subjects stock agencies reject.

Although you *can* get images of flowers, eyeballs, dogs and sunsets approved on your first application reviewers are used to hitting “reject” on those once you’re actually in.? Shooting those images for your first 10 does not tell a reviewer whether you can shoot stock as sunsets, dogs and flowers are NOT typically accepted unless the images are spectacular.? Why give them a reason?

10) Edit clean, professional images.

  • No black & white images – stick to color.
  • Accurate white balance.
  • Good histogram/levels – true white & black in the image.
  • Sharp, noise free.
  • Keep all cloning, healing, etc. to a minimum.

A good microstock photographer can submit a variety of well-lit, compositionally interesting images with good white balance, no noise and do it regularly.? All agencies want to see that you can do the same.? Whether you’re a new microstock photographer learning to do this for the first time or you’ve been on Bigstock and Dreamstime for a year and are trying to make the leap to IStock and Shutterstock, hopefully if you follow these 10 tips you’ll have a much easier time getting accepted!

Bonus tip: 11) Get professional help. Have someone else review your images, whether that’s in the Shutterstock Critique forum, another photography website, etc.? A second pair of eyes, especially one trained in microstock, can sometimes catch mistakes before you submit.? This will save you many 30-day cycles if you catch rejects before you bother submitting them.? Good luck!

Books for 2009

Posted by mattantonino | Posted in Microstock World, N2M, Tricks, business, education, photography | Posted on 02-01-2009

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List post of the top microstock and photography books for 2009 Welcome back to another exciting episode of SlowLinks, my version of Speedlinks but with far too many for it to be considered speedy.

Today’s SlowLinks book list is all about books you should read in the coming year.? I listed books about photography, microstock, business, branding, personal advancement and growth as well as organization and motivation.

These have been accumulated through conversations with other photographers, small business owners and in my own reading.? I tend to read a *lot* of business books and own about 99.9% of the books on the list.

Nobody will be surprised that the #1 book on this list is The Long Tail.? After that, hopefully more than a few are new to you.? These are *not* in order so read whatever appeals to you.? We’ll probably talk about a lot of these in 2009.

1. The Long Tail – Chris Anderson

2. Light, Science & Magic – Fil Hunter

3. Lighting and the Dramatic Portrait – Michael Grecco

4. Matters of Light & Depth – Ross Lowell

5. The Moment It Clicks – Joe McNally

6. Understanding Exposure – Bryan Peterson

7. Microstock Photography: How to Make Money from your Digital Images – Douglas Freer

8. Digital Stock Photography: How to Shoot & Sell – Michael Heron

9. Tell the World You Don’t Suck: Modern Marketing for Commercial Photographers – Leslie Burns

10. Love is the Killer Ap – Tim Sanders

11. Tipping Point – Malcolm Gladwell

12. Blue Ocean Strategy – W. Chan Kim

13. Good to Great – Jim Collins

14. Getting Things Done – David Allen

15. Talent is Never Enough – John Maxwell

16. Primal Branding – Alan Sklar

17. Creating Customer Evangelists – Ben McConnell

18. It’s Not How Good You Are, It’s How Good You Want to Be – Paul Arden

19. The Millionaire Mind – Thomas Stanley

20. The Brand Called You – Peter Montoya

Disclaimer: these are all Amazon Affiliate links.? If that bugs you, search them on Amazon.