I wanted to document a bit of how we prepare for a new stock shoot.  Unfortunately I’m not shooting hot models a la Chase Jarvis so I’m not going to be live demo’ing anytime soon!

Our thought process on a new photo shoot works something like this:

1. Overall concept/theme/ingredient
2. Specific recipe
3. Lighting/angles/technicals
4. Shop
5. Shoot Day

1. Overall concept/theme/ingredient

We shoot two days a week – Friday and Sunday. If we shoot more that’s fantastic.  If not, oh well.  We plan those two days to have one breakfast or lunch type shoot (Friday) and one dinner/dessert (Sunday).  It’s easier to spend a long time cooking/shooting on Sundays for us and dinner/dessert usually seems to take longer than breakfast/lunch.

I follow some really great foodies on Twitter/Facebook/blogs.  One thing I always look for is a recipe that a) will taste great and b) will LOOK great.  As a bonus I often look to see if I can find a healthy version so nobody gains 10 pounds per recipe I shoot.

2. Specific Recipe

So Friday we need to create a lunch. I bookmarked a delicious looking recipe two weeks ago and decided quickly I’d try that this week.  The recipe will be 3 Cheese Chicken Cacciatore Manicotti.  That was easy.  We also need to figure out dinner for Sunday.  I wanted to find something not as “fancy” as cacciatore manicotti so we looked at several recipe sites, some cookbooks and finally decided on something the Biggest Loser Cookbook called “Mom’s New Beef Stew.”  That fits my requirements: tastes great, looks super yummy and bonus: it’s fairly healthy at 275 cals per serving.

Some weeks I will decide on a recipe by ingredient.  Take Kahlua for instance.  We have leftover Kahlua from the chocolate mousse we made a week ago.  This Chocolate Truffle Pie also uses Kahlua.  If we don’t make that Sunday for dessert I’m certain we’ll make it next week.  Using ingredients you have on hand greatly reduces wastes and product going bad/old.

3. Lighting/angles/technicals

After printing the recipe and making a shopping list we write on the back of the recipe some ideas for the shoot.  Mostly this is just note-form.  Here are some examples from our banana split shoot:

• Yellow/orange
• high key
• OJ – don’t think milk will work
• Balance the color
• Angles: will be propped up?
• Spoonful

Generally meaningless until you get in the shoot.  We did end up using a yellow napkin and orange juice – it balanced the color very well.  We did some shots near the end of the shoot with a spoonful of split in front of the dish.  We tried but didn’t use milk because it did, in fact, look bad.  We ended up propping the bowl with a small bottle cap for a few shots.

4. Shop

Shopping day is Thursday.  That dictates our Friday shoot – if we need something super-fresh we may have to pick that up Friday morning before the shoot.  Sunday’s shopping is done except fresh on Thursday as well.  WE have a local Farmer’s Market on Saturday mornings year-round so we do our fresh shopping for Sunday then.

With our recipe and our ideas already in place shopping day is generally pretty straightforward.  Pick the best items you can find.

5. Shoot Day

Well, shoots are shoots.  The only thing we try and do specifically at each shoot is pre-organize our ideas so we don’t cut up the food before we’re done with it.  The further into a shoot we get the more we “mess” the dish and the more we feel free to cut, chop, move, adjust, add to, take from, etc.  We want to get those setup shots first, the meat of the shoot, then start playing with the outer edge of the shoot – closeups, eating, some unusual stuff just to see how it works, etc.  Get the bulk of work done when the food is as fresh and perfect as possible.  Once you get that THEN experiment.

Wrap Up

So that’s the way a typical shoot has been going for us.  We are pro photographers but very amateur food photographers. The combination is sometimes an interesting one.  I can figure out how to light something I’ve never shot before but I may not know how to drizzle syrup “correctly” yet.  We continue to read foodie sites, blogs, watch food stylist tutorials on Youtube and read food photo books.  Many many ways to learn in 2010!

Hope you enjoyed the post!  It’s great to be back and thank you for all the comments and well-wishes recently.

I’ve started to push images and get reviews.  I was pending this morning but a lot of batches were reviewed and now I’m starting to go live everywhere.  I can’t wait to see how the food images sell!

Our shooting has started off very well too – I want to get ahead a little. We have now completed 6 food shoots in the last 9 days – about 200 new photos to submit now.

We need to plan our dishes for this week – we’ve done a lot of desserts so I think it’ll be great to get a few lunches and maybe an entree out this week.

What are your favorite foods?  What foods do you really LOVE to cook?  And eat?  I’m really interested in the types of things you enjoy.

Hi & welcome back! NiltoMil is officially off and running again – I’m keywording, submitting, pushing images and then working on shooting some new today.  I’m going to be pushing some older images even though I know they won’t sell as well as I’d like simply because I want the momentum to begin NOW not in a month when I get new stuff edited.

I’m ready for 2010!  January will be a very poor month since I’m starting so late but February should show some recovery.

In the last 6 months when I was mainly gone:

• Shot weddings – and we have 4 other photographers who shot during that time as well.
• Sold my house/bought a new house – a fixer-upper.  We’ve been working on it almost everyday since Nov 20th for 12+ hours per day.
• Delved into the food styling/preparing/photo world.  I’ve read almost every post on Still Life With, Matt Bites, and many other foodie blogs.  I’ve devoured four entire food photography books including Rinder/Smith’s new book and Lou Manna’s classic.
• Redesigned our business brand
• Traveled to Maine, twice.  Traveled to NYC.

Now that I’m back my goal is to create an income that will pay my mortgage first, other bills later.  Our mortgage is $680.  This is an achievable goal that I do have to reach for. I’ll do a more extensive goals post in the next week or so but that’s the start of it.

Current BME: $575.46, July 2008

During the last few months one of my major goals has been to shoot more food photography.  I am really interested in the subject, I enjoy all aspects of it, and I think I can do it well (eventually).

So my past few months have been focused on learning – studying food photos, “becoming” a foodie, learning styling techniques – I never wanted to jump straight into food but rather be a food person who knew how to photograph.  I’ve been studying food, food photos, collecting recipes, deciding on what I want to focus on. In learning to “be” a food stylist/chef  you learn about presentation.

Thus my thought for the moment – become involved in the shots you want to shoot.  You shoot sports?  Go PLAY sports more – referee for the kid leagues, shoot hoops more at the park and watch more games.  See how the pros present sports.  You want to shoot business people?  Get deeper into business – meet with SCORE, talk about business planning and attend a seminar so you can see how someone has designed their speech.  Desire to shoot more animals & nature?  Interact – get out there, follow wildlife, hunt (with or without the gun), track animals – learn their behaviors.

— Related tangent —

When I first started learning to be a wedding photographer I listened to everything wedding photographers said. Advertising, marketing, sales, websites, SEO, photography & lighting, everything!  Eventually it dawned on me that photographers were good at making images.  I should learn advertising from an advertising specialist.  I no longer pay much attention to wedding photographers when they speak on subjects other than booking or shooting weddings.  The thought is very similar to what I’m talking about above.  Learn to be great at your subject – not just aware of it.

Sometimes when I want to shoot something I just pull it up, shoot it, wonder why it doesn’t sell.  I think the main reason is because someone else understands the subject while I just wanted a good photo of it.  Can I take good photos?  Yes.  Absolutely!  I shot models for years – and then I realized that because I don’t enjoy it all that much, the images weren’t high-class.  I can shoot well enough but the connection wasn’t there.  The question is – how involved are you in the shoot?

It doesn’t make sense for a city-dweller to go shoot cows and barns.  It doesn’t make sense for a sporty jock to shoot ballet.  Who are YOU and what can you shoot better than everyone else?

Let me quote myself.

I am not going to stick around and pretend to be something I’m not.  Too many people set goals and fail to reach them, yet still continue the journey unfazed.  I often share my experiences and ideas in hopes of helping you.  If I can’t help myself first, I can’t help you.

If I fail to reach both goals (10k images, $25k for the year) by 12/31/09, NiltoMil.com will close for good whether I continue to shoot microstock or not.

At this point in the year it is obvious that I will not reach 10k approved images OR $25,000 this year.

I am modifying what I wrote above.  I am not going to destroy or delete Nil. I am going to stop posting earnings, stop posting ideas until they are working better.  I AM going to keep Nil up for the archives and the posts that often get referenced.  I AM going to continue to put up posts of interest to me – whether that’s of interest to anyone else or not.  My journey will continue.

I need to help myself first.  I need to figure out the steps I should be taking to reach my goal  and when I do, I’ll be back full force with the full effort I can give Nil.  Until then, expect sporadic updates on what I’m doing, how stock is going and what I am trying to do to improve.

Total Earnings: $440.55

That’s a number I can live with.  Granted it doesn’t get me a lot closer to the “mil” portion of this goal but it also represents an increase over August of $13 and an increase over last Sept of $31.  I upload no new photos, keyworded nothing and submitted not a dang thing.  So an increase in my earnings with no new work is definitely motivating and exciting.

As always my fully detailed results are in my Google Spreadsheet here.

Well, the summer is almost over and I’m almost back to work.  September represents the next-to-last month of me not able to focus on microstock.  That being said I’m always happy if I make a few dollars anyways.

Specific results that are important:

Shutterstock finished +$74 from last month.  I would expect something more in the middle like $160 for October.

Dreamstime was way down but Fotolia was up.  I can’t wait to see what happens with Bigstock since the SS acquisition.

NO BMEs for the first time since I started tracking stats – that’s a little disappointing but gives me some new goals and motivations.  I’d like to have one month set EVERY BME just so I had a guideline to improve from.

Others reporting microstock income:

Microstock Diaries

jrtb

CJ Photography

Driftless Ramblings

PDTNC

MelastMohican

Pixels Away

Bankizdjec

Microstock Experiment

MyStockPhoto

Stock Illustrator

As if wedding season here wasn’t busy enough, we just bought a new house!

So here’s my shoot idea:  I’m going to shoot the ENTIRE thing.  Shoot the packing the moving out, the empty new place, cleaning it up, boxes packed, the moving van/truck, new colors on the wall, colors half on the walls as its being done – all sorts of moving concepts.

I’m very excited to get back to work.  The summer months are always an incredibly difficult time for me to concentrate on stock – we shot 20 weddings in 15 weeks and we have 4 more over the next 2 weeks.  After that, I’m FREE!  NiltoMil will be BACK and ready to rock.

Anyhoo – so BSP is now a part of the SS empire, SXP is part of the Getty universe.  It really is going to come down to those 2 until it starts to fracture again, isn’t it?  I love business – it’s so predictable.  Fracturing, consolidation, aging, breaking apart…

What’s up in your lives since the beginning of the summer?  Just update me – products (ISyndica? Lookstat?), people, places you’ve gone – I’m just interested in the people part of having this blog right now – what have YOU been doing since we last really caught up? 

I learned a huge lesson in the last 3 months. That lesson:

“Success requires first expending ten units of effort to produce one unit of results. Your momentum will then produce ten units of results with each unit of effort.” – Charles Givens

What I mean to say, exactly, is that stock is a momentum game. The more quality images you upload, the more people visit your gallery and thus the more sales you have overall. The first bit of starting requires a harder push than later on but you must start and (here’s the lesson of the day) KEEP GOING.

I’ve watched the downloads of several major contributors this month and last. They nearly always are consistently uploading. Image totals go up here and there and the contributors continue to be successful. Another thing I did was watch a few contributors with totals near mine. Some went up, some did not.  For the most part these type of users make up the majority of active contributors – those who are basically spinning their wheels.  The last group needs no monitoring.  They are the contributors who submit a few times, don’t make $10,000 and go away never to be heard from again.

I’m concerned only with the group that uses momentum in its favor.  This group uploads consistently, 50-200 images  a week almost every week.  This group also seems to make most of the money in microstock.

So what is it that keeps the momentum going?  What keeps a contributor going?  I think they are obsessed.  One of my favorite quotes ever is by John Irving.  He said the secret to business was “You’ve got to GET obsessed and STAY obsessed.”  Many start there – how do  you continue your obsession?  What makes you enjoy the business?

Recently I was away for a few months, reconsidering what I wanted to do in microstock.  Over the summer last year I lost my momentum and it really hurt my sales and my mood.  I have in the last few weeks been kicking it back into gear.  It’s time to run again.  I am obsessed with microstock again.  I want to learn, move forward, WIN.  I want to hit goals, hit higher ones and hit ones so high I have to reset them all.  I am officially OBSESSED with microstock and it’s time to get back to good.  I’m not going to let summer stop me this time.  I am shooting again, editing again, uploading again – with more consistency and less “flurry.”  Powerweeks work against me – that’s figured out.  Moving forward in a consistent manner is the goal.  We shall see!

Thanks for reading – I really appreciate all of you guys.  Leave me a comment and I’ll stop by to see what you’ve been working on too!

What is a Powerweek?

Basically I’ve cleared my schedule for the next 7 days.  I will be doing *nothing* except microstock from Sunday March 8th through Saturday March 14th.  I will track the total number of images submitted to my top 10 agencies.

Why do it?

I think I can get 700 images up in one week and break 1000 for the month.  But it’s not been done.  As far as I know about, the record for NEW image uploads in one month to the top 10 agencies is 1035.  I would like to break that mark one week!

What happened in Powerweek 1 and 2?

Powerweek 1 resulted in 400 new images in 4 days.  I quit 3 days short of goal because I simply ran out of images.  I believed it was easier to shoot 1000 new images than get them up to the agencies but that is incorrect.  To quote myself “The single most difficult and time consuming part of the microstock process is to shoot stock worthy images.” I learned that you need a backlog when you start.

Powerweek 2 resulted in about 400 new images in 3 days.  I quit before the halfway mark because I was simply going too fast to too many agencies.  I was submitting 200 images a day to 15 agencies.  My upload speed is decent but I waited too long to upload the first batch.  Do not upload 200 at a time.  The upload time kills you!

How will this time be different?

So I just admitted to “failing” by not completing Powerweek v1 or v2.  In truth I’m not sure how much 800 images in 2 weeks is failing but I have learned.

1) I’m only uploading to 10 agencies for the next 7 days. I will have a backlog of images to go to the others later if necessary.

2) I’m uploading batches of 50, not 200. 50×10 = 500 total images per upload.  That should take 1/6th of my previous batch time.  I’ll make up for the smaller batches overnights when I do 100 at the end of the day.  That should allow me to do 200 per day if I can edit that quickly.

3) I have my backlog! I have 3200 images to edit now.  I will not run out.

4) My processes are better. I edit faster, keyword smarter and don’t waste my time on borderline images.

5) Need. I have to get through as many images as possible to earn as much as possible so that we can schedule our next trip.  The more we make the better, of course.  I like money.

So, wish me luck and see you in 8 days!

Yes!  My goal was to hit $500 for only the third month ever (first since my BME last July) and I did it!

Full earnings spreadsheet is here.

With February’s income totaled, I have reached $508.89

BME: IStock, Fotolia, CanStock (DT $1.10 off)

Shutterstock went up $45 this month, a decent start but not where I want to be.  I expect Shutterstock to be well into the $300s for March.  I am starting to gain traction there again so I hope to regain my momentum.

Dreamstime nearly hit a  BME but failed by $1.10 to reach it.  It was my third month in four with basically $103.

IStock is the same old, same old.  Still 89 images but a new BME of $17.81 so whatever change they made to Best Match has helped me lately.  My last two months are my best two months in 4 years.

Fotolia did the expected and more than doubled this month due to my doubling of portfolio size.  Last month I went from 646 images online to 1350 and now at 1599 so a huge leap from Fotolia was expected and received.  Fotolia became just my third agency to start crossing the $50 barrier.

123RF and Bigstock did about usual.  No surprises.  I would like to see some growth though.  These two were earning $22-30 for me in June and same now but I’ve added nearly 800 new images!

StockXpert continues to improve.  my second $30+ in a row with only my EL month beating it (2nd BME).  I like the reviews there, I’m climing up their user charts and everything is starting to go well for me there.

The only other real surprise this month was Canstock.  I have been dumping my portfolio on Canstock because of the new Fotosearch acquistion of CSP and so far so great!  My previous *FOUR YEAR* earnings were $61 on around 125 images and lately on 470 images.  I finished uploading my portfolio so I now have just over 2000 images there and this month made $26.55 which is HALF of my all-time earnings there!  It won’t make me rich but it’s a start for Canstock.  When Canstock finishes 5th on your list, you know something is weird!

Yaymicro, FotoMind, MostPhotos and most of my small and new sites (Image Catalog, CutCaster, Vivozoom) all were at $0 for the month.  When I do Powerweek I will NOT be uploading to those sites.

Microstock Diaries

jrtb

CJ Photography

Microstock Junction

Driftless Ramblings

PDTNC

MelastMohican

Pixels Away

Bankizdjec

Microstock Experiment